gimmick noun

ADJ. latest, new a new gimmick to encourage people to go to the cinema | election, marketing, publicity, sales The promise of lower taxation may have been just an election gimmick to gain votes.

PHRASES just/nothing more than/only a gimmick He dismissed the event as just a publicity gimmick.

You can also check Google Dictionary: gimmick (English, 中文解释 )

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